Marketing Manager - Calamatta Cuschieri

Calamatta Cuschieri Moneybase plc is a privately held Fintech Group that operates in Investment Services, Fund Administration, Online Investing, and Payments. With roots dating back to 1971, the Group today is evolving at a fast pace whilst keeping the same core principles, that of providing clients the best service using the latest technology and the top professionals in their field, whilst ensuring the strictest governance and ethics.

We are committed to attracting and selecting the very best people to join our team and to creating a workplace that promotes individual career growth; we value our people and their well-being. The group employs over 190 people from over 27 countries around the world with Assets Under Management and Administration of over 2 billion.

As our marketing department grows, a new job opportunity has arisen for the role of Marketing Manager, to drive the marketing efforts for our investment advisory, pensions, wealth management and capital markets services that we offer. The ideal candidate should ideally have a strong background in marketing within the investments or banking industry, with a proven track record of developing and executing successful marketing strategies to drive customer acquisition, engagement, and retention. 

Duties & Responsibilities:

• Work closely with various teams
  
• Monitor and analyze key performance metrics and KPIs to measure the effectiveness of marketing campaigns and initiatives
• Provide regular reporting and insights to direct reports
• Coordinate the corporate communications to deliver brand-consistent messages
• Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention.
• Review and standardise documentation created internally for distribution/promote brand internally.
• Create and mantain the department’s Standard Operating Procedures
• Be creative, proactive and take initiatives.
• Monitor competitor's activity
• Planning and organisation of weekly sprints
• Form part of the team that will be driving new products. Take ownership of the marketing drive for Calamatta Cuschieri products.
• Collaborate with cross-functional teams including product development and customer service to align marketing initiatives with business goals and objectives.
• Assist and manage content creation and social media and email communications.
• Conduct market research and analysis to identify customer needs, market trends, and competitive insights, and use this information to inform marketing strategies and campaigns.
• Oversee the creation and production of marketing collateral, content, and assets across various channels including digital, social media, email, and print.
• Develop and execute targeted advertising campaigns to reach key customer segments and maximize ROI.
• Stay up-to-date with industry trends, best practices, and emerging technologies.

Experience & Education Requirements:

• Tertiary level of education within Marketing
• Minimum of 3 years of experience in a similar role
• Demonstrable experience in Marketing coupled with an aptitude for business development
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

Skills Requirements

• Team player 
• Experience managing marketing campaigns and budgets, and analyzing performance metrics and KPIs.
• Creative thinker with a passion for innovation and driving results.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities.
• Knowledge of banking regulations and compliance requirements is preferred.
• A sense of aesthetics and a love for great copy and witty communication.
• Up-to-date with the latest trends and best practices in marketing

Remuneration