Marketing Manager - Moneybase

Moneybase is a multi award-winning company that forms part of the CC Group which pioneered local financial services in 1971 and which employs 185 people. As Malta’s largest homegrown Fintech, Moneybase is reshaping financial services by offering a comprehensive platform that integrates investments, payments and card services for individuals and businesses alike. We are here to make money simple and committed to offering great customer service, user-friendliness, and innovative solutions that position us as a preferred choice for comprehensive financial management.

A new job opportunity has arisen for the role of Marketing Manager, to drive the marketing efforts for our online platform. The ideal candidate should have a strong background in marketing within the fintech, investments or banking industry, with a proven track record of developing and executing successful marketing strategies to drive customer acquisition, engagement, and retention. 

Duties & Responsibilities:

• Monitor and analyze key performance metrics and KPIs to measure the effectiveness of marketing campaigns and initiatives, and provide regular reporting and insights to senior management.
• Demonstrate leadership and work closely with management
• Coordinate the corporate communications to deliver brand-consistent messages
• Develop and execute comprehensive marketing strategies to promote our online digital banking platform and drive customer acquisition, engagement, and retention.
• Review and standardise documentation created internally for distribution/promote brand internally.
• Create and mantain the department’s Standard Operating Procedures
• Be creative, proactive and take initiatives. -- Monitor competitor's activity and counteract any threats that are identified with the rest of the Moneybase Management Team.
• Planning and organisation of weekly sprints
• Form part of the team that will be driving new products. Take ownership of the marketing drive for Moneybase products.
• Collaborate with cross-functional teams including product development and customer service to align marketing initiatives with business goals and objectives.
• Conduct market research and analysis to identify customer needs, market trends, and competitive insights, and use this information to inform marketing strategies and campaigns.
• Oversee the creation and production of marketing collateral, content, and assets across various channels including digital, social media, email, and print.
• Develop and execute targeted advertising campaigns to reach key customer segments and maximize ROI.
• Stay up-to-date with industry trends, best practices, and emerging technologies in fintech and digital banking, and proactively identify opportunities for innovation and improvement.

Experience & Education Requirements:

• Tertiary level of education within Marketing
• Minimum of 3 years of experience in a similar role
• Demonstrable experience in Marketing coupled with an aptitude for business development
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

Skills Requirements: 

• Experience managing marketing campaigns and budgets, and analyzing performance metrics and KPIs.
• Creative thinker with a passion for innovation and driving results.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities.
• Knowledge of banking regulations and compliance requirements preferred.
• A sense of aesthetics and a love for great copy and witty communication.
• Up-to-date with the latest trends and best practices in marketing

Remuneration